Emma Raducanu warned she risks losing all of her £9million sponsorship deals unless she starts winning again
Raducanu, 22, was expected to follow up that success to become one of the top players in women’s tennis.
As a result, she landed many brand deals and endorsements.
Raducanu was the seventh-highest-paid female athlete in 2024 despite being hampered by injuries.
In October, she withdrew from the Hong Kong Open because of a ligament injury in her foot.
Sportico claims that the star has earned £9million from endorsements from the likes of Porsche, Tiffany & Co., Dior, British Airways, Evian, and Vodafone.
Sports finance expert Dr Rob Wilson believes that if she does not rediscover her winning form, then the sponsor could start to leave her.
He told OLGB: “But if she doesn’t start winning games, if she doesn’t go deep into tournaments.
“She is going to really struggle to renegotiate or renew any of those commercial endorsements and the career could be over pretty much in its infancy.
She hired former world No.1 Maria Sharapova and fitness coach Yutaka Nakamura to her team.
She told the Telegraph: “I think he is going to help me just really explore how far I can go, like, athletically.
Raducanu’s sponsorship deals have not always gone smoothly.
As part of her deal with Porsche, she was handed a £125,000 911 Carrera GTS Cabriolet.
However, Raducanu saw her pride and joy taken from her after the company “took it back”.
