Jalen Milroe, Alabama College Football Star, Signs With Brand Management Firm Improbable Media

In a sign of changing times for college athletes, University of Alabama football star Jalen Milroe has signed for representation with brand management and production company Improbable Media.

Improbable Media was co-founded by NBA star Giannis Antetokounmpo, of the Milwaukee Bucks, and Jay Williams, ESPN basketball analyst and entrepreneur. The firm is designed to help athletes make the most of ever-expanding options to strike brand partnerships, business and endorsement deals. Recent changes wrought by court battles in NCAA rules governing college athletes have opened the door to players striking lucrative agreements even before turning pro.